The talented folks at Psyop, via the creative direction of Wieden + Kennedy Amsterdam, have given their well-known Coca-Cola “Happiness Factory” spots a decidedly Glee- and Mamma Mia-inspired twist. The latest installment appeared today full of singing animated creatures, popping colors and just enough irreverence to keep it from smacking of pure sugar. The spot does have a serious message, however, and via the familiar wild ride through a Coke vending, the characters elaborate on how to get, be, and stay happy during daily life.

The video was meant to premiere today on its own fan page on Facebook but appeared first, hours ahead, on Coke’s YouTube channel.

Credits:
The Great Happyfication
The Coca-Cola Company
VP Global Advertising Strategy and Content Excellence: Jonathan Mildenhall
Global Communications Manager: David Campbell
Group Director Film and Music Production: Nick Felder
Creative Producer, Film & Music, Global Content Excellence: Rachel Holbrook
Creative Director World of Coca-Cola: Craig Lovin
Agency: Wieden+Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Directors: Eric Quennoy, Mark Bernath
Art Director: Mathew Jerrett
Copywriter: Sean Vij
Broadcast Director: Erik Verheijen
Agency Producers: Olivier Klonhammer
Planner: Amanda Feve
Group Account Director: Andrew Kay
Account Director: Philip Jacobson
Account Manager: Ilkay Dibekoglu
Project Manager: Kate Blumer
Business Affairs: Karen Crossley
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Producer: Amanda Miller
Assistant Producer: Chase Masterson
Animation Lead: Dan Vislocky
3D Lead: Kyle Cassidy
Compositing Leads: Danny Koenig, Jason Conradt
Storyboard Artist: Josh Weisenfeld
Editor: Brett Nicolletti
Lead Flame: Miles Essmiler
Lead Desktop Compositor: Danny Koenig
Compositors: Sohee Sohn, Falko Paeper, Cris Kong, Jason Conradt, Joseph Chan
Modelers: Wendy Klein, Rie Ito
Riggers: Sean Kealey, Vadim Kivayev
Animators: Matt Ornstein, Matt Connolly, Minor Gaytan, Chris Meek, Jakob Frey, David Bokser, Lindsey Butterworth, Sashdy Arvelo, Frantz Vidal, Kevin Koch, Jason Shum, Yvain Gnabro, Michael Cawood, Michael Warner
Texture: Wendy Klein, Rie Ito
Lighters: Kyle Cassidy, Katie Yoon, Robby Branham, Ryan McDougal, Barry Kreigshauer, Stephen Delalla, Yuichiro Yamashita
Particles: Kiel Gnebba, Wayne Hollingsworth, Victor Garza
Script: Jesse Kretschmer
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Executive producer: Kate Gibson
Audio Post: Grand Central Sound Studios
Sound Designer/Mixer: Raja Sehgal
Music Company: Human
Composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti




For more information: Psyop