Once the CG dissolves into a practical message about how FedEx is saving forests through new business and operations efforts, the spot becomes a vehicle for some nicely paired live-action footage. The shots in this section were captured with a RED Epic-M strapped to a remote-controlled helicopter. Watch how the FreeFly Cinema’s CineStar 8 copter is up to the task in this behind-the-scenes video here.
Credits: “Enchanted Forest”
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Executive Producers: Amy Wertheimer, Diane Hill
Sr. Creative Director/Art Director: Nick Klinkert
Sr. Creative Director/Copywriter: Tom Kraemer
Creative Director/Copywriter: Chris Beresford-Hill
Executive Music Producer: Rani Vaz
Production Company: Smuggler/Psyop
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Director of Photography: Fredrick Elmes
Line Producer: Donald Taylor
Senior Producer: Crystal Campbell
Music House: Human
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Editor: Cass Vanini
Edit House: Psyop
Visual Effects House: Psyop
Flame: Nick Tanner
For more information: www.psyop.tv/
www.bbdo.com/
www.humanworldwide.com/
Sections: Business Creativity
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