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Pretend to Demo Stereoid Tools Off-Site at NAB

By Bryant Frazer / April 2, 2013

Company Will Show Upgrades, Preview New Product

Pretend, the new company helmed by Nothing Real founders Allen Edwards and Arnaud Hervas, will demonstrate updates to its new Stereoid software for manipulation of stereo 3D footage at NAB.

Stereoid, a sub-$1000 tool for Mac and Linux platforms that offers adjustment of interaxial and convergence, color-matching, image alignment, and depth animations, was released earlier this year. The company says it supports a range of formats inlcuding ARRIraw, REDcode raw, and ProRes (QuickTime).

At NAB, the company says it will show upcoming upgrades to Stereoid as well as a preview of an unspecified new product. (The company has said it's working on a "big brother" to the relatively simple Stereoid that will involve more complex tools.) Stereoid won't be on the show floor, but demos are being held at the Cosmopolitan Hotel next week.

For more information, sign up for a demo: www.pretendllc.com/

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