Manhattan's EUE/Screen Gems has moved out of its Midtown East location and into three floors on Greenwich Street in the West Village. The move means abandoning the shooting stages that that at one time housed CBS soap Guiding Light, but company executives say it indicates a new focus on creative work for brands, ad agencies and other media companies.
The new company is divided into two major segments. The company still operates major studio complexes in Wilmington, NC, and Atlanta, GA, for advertising, feature film, and TV projects — including one of the few big hits of the new TV season, Sleepy Hollow, which shoots in Wilmington. In New York, the focus is on content for TV, film, commercials, and digital distribution. "We still handle everything here from production through post," said EVP and Executive Producer Doug Wedeck in a prepared statement, "and that's particularly important when dealing with longer-format web projects."
“Our size and scope have allowed us to develop lots of far-reaching relationships, both with clients and with directors,” said Executive Producer John Posimato in a prepared statement. "EUE/Screen Gems currently works closely with a number of advertisers for which it has preferred vendor status, and collaborates closely on production jobs with agencies, independent production consultants, client procurement departments and other stakeholders." Recent clients include Rolaids, Bank of America, Ethan Allen, Skinny Cow, and Lean Cuisine.
