Deluxe debuted its work on "Neuro," a five-minute "immersive film" created for virtual reality headsets, at E3 in Los Angeles, as a showcase for new technology and services the company is offering to VR and immersive content developers.

The film, which employed AMD graphics technology and was designed for VR headsets, was developed through Los Angeles VR studio Kite & Lightning, with creative direction from co-founders Ikrima Elhassan and Cory Strassburger. It features the likeness of British musician Reuben Wu, a member of the band Ladytron. Deluxe created the photoreal digital model, including facial-performance capture and animation and ADR services. 

Images courtesy Kite & Lightning

"For 100 years, Deluxe has been at the forefront of entertainment innovation," said Deluxe Creative Services CEO Stefan Sonnenfeld in a prepared statement. "Adding a suite of virtual reality services is a natural extension of the company's industry-leading digital post-production capabilities into this new high-growth content arena. Deluxe has established a workflow precedent that gives our clients better ways to build high-res 360 content faster and more efficiently."

"Neuro" will make its next appearance at the Cannes Lions International Festival of Creativity, which opens June 21.