This (briefly NSFW) ad from Brazilian agency F/Nazca Saatchi & Saatchi, recreating iconic photographic images to celebrate the 100th anniversary of Leica cameras, won the Grand Prix at the 2015 Cannes Lions last week. It was directed by Jones+Tino and the DP was Bjorn Charpentier. For full credits, and a list of the borrowed imagery, visit lavidaleica.com.