Amazon is buying Elemental Technologies, which makes software-defined video applications for multiscreen content delivery, and integrating the company's offerings in its Amazon Web Services (AWS) platform.
Portland,Oregon-based Elemental provides technology for OTT applications including the BBC iPlayer, CNNGo, and HBO Go. It also contributed technology to the BBC's delivery of Ultra HD video during the 2014 World Cup. At IBC, Elemental said its demonstrations will include HDR content processing, real-time 120fps HEVC encoding, and real-time and virtual-reality 4K delivery.
Amazon said the company will continue to operate under the Elemental banner, but with close collaboration with AWS. "Together, we'll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers," said AWS Senior VP Andy Jassy in a prepared statement.
The acquisition is expected to close in the fourth quarter.
Elemental Technologies: http://www.elementaltechnologies.com/
