Crooked Letter Films conceived and shot this :90 spot for the Brooklyn Bicycle Co., makers of city and dutch bikes in New York, with AJA's Cion production camera. Cinematographer Benjamin Garst, who had never used the camera before, says he found the menus and settings easy to navigate in a variety of shooting situations. The filmmakers recorded ProRes to Cion's AJA Pak media and edited and finished in Adobe Premiere Pro CC.