This new Christmas-themed spot for British retailer John Lewis featuring a little girl, her parents, and their dog — plus a few of their neighbors — has been named the most viral ad of the year by ad technology company Unruly, which measured the number of times ads had been shared on the internet. Dougal Wilson directed via Blink with DP Joost Van Gelder shooting and Rick Russell editing. The CG animals are from MPC.