The Mill turned some heads last year with the introduction of Blackbird. a new motorized car rig designed to get some traction between real rubber and a real road in order to create a more convincing vehicle in post when the car you really need to shoot isn't actually available for a shoot. Now, the technology has been used to introduce a new GMC vehicle by shooting location footage for a spot long before the vehicle was ready to drive in public. Read more about the project at The Mill's online portfolio page.
Credits
Agency
Agency: Engage M1
Executive Producer: Agnieszka Palarz
Creative Director: Adam Burkett
Creatives: Sarah Ingram, Gabe Guido
Account Director: Pat Juras, Julia Mounts, Katie McCarty
Senior Account Exec: Lauren Cousineau
Production
Production: Mill+
Director: Bowe King
Executive Producer: Andrew Sommerville, Pete King
Producer: Laura Morris
Director of Photography: Stefan von Borbely
Head of Content: Ian Bearce
Editorial
Editing Company: The Mill
Editor: Charlotte Carr
Edit Assist: Lauren Jansen
VFX & Design
VFX & Design: The Mill
Executive Producer: Andrew Sommerville
Producer: Natalie Ksiazek, Simon Bath
Shoot Supervisor: Phil Maddock, Ryan Quinlan
2D Lead Artist: Oscar Tornincasa
3D Lead Artist: Phil Maddock
2D Artists: Dan Adams, Eleanor Risdon, Rebecca Clay
3D Artists: Jordan Carroll, Sergio Xisto, Stephen New, Riyad Hasan, Andrew Bartholomew, Luca Cantani, Luke Tickner, James Hansell, Rasik Gorecha, Thomas Bourret
