Gun Violence Campaign from BBDO NY and Smuggler's Henry-Alex Rubin Leads Association of Independent Commercial Producers Honors
New York production company Smuggler took six honors in the Association of Independent Commercial Producers (AICP) Awards, including five for “Evan” for nonprofit organization Sandy Hook Promise.
Directed by Henry-Alex Rubin for agency BBDO New York, “Evan” uses careful picture compositions and misdirection to highlight the difficulty of spotting warning signs that may lead to a school shooting. The ad won AICP’s Best in Show award for a single commercial, as well as awards for concept, direction, PSA, and Next/Cause Marketing.
Smuggler’s sixth win came for the Squarespace spot “John Malkovich’s Journey,” which earned cinematography honors for DP Chayse Irwin.
Nike’s Unlimited You, which included three spots directed by Max Malkin of L.A./London’s Prettybird for Wieden+Kennedy, received Best in Show honors for a campaign.
Prettybird was also cited for its music video for Coldplay’s “Up & Up,” which was directed by Vania Heymann and Gal Muggia.
Meanwhile, in the forward-looking AICP Next Awards, Best in Show went to Lockheed Martin’s “The Field Trip to Mars,” produced by Framestore for agency McCann New York. A $5,000 grant from the AICP Foundation was directed to the Washington, D.C., chapter of Girls Inc. on behalf of the winners.
The AICP’s complete list of award winners, grouped by production company, agency and director, follows.
AICP AWARDS FACT SHEET
Production Companies On Honored Work
6 Honors – Smuggler
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Public Service Announcement – Sandy Hook Promise “Evan”
Next/Cause Marketing – Sandy Hook Promise “Evan”
Cinematography – Squarespace “John Malkovich’s Journey”
5 Honors – O Positive
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Humor – Avocados From Mexico “Secret Society”
Humor – ESPN “Utensils”
Next/Branded Content – The Atlantic “Typecast”
4 Honors – Framestore
Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
Next/Experiential – Lockheed Martin “The Field Trip To Mars”
Next/Innovation – Lockheed Martin “The Field Trip To Mars”
Most Next – Lockheed Martin “The Field Trip To Mars”
4 Honors – MJZ
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
3 Honors – Epoch Films
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Production Design – Playstation “The King”
3 Honors – Rattling Stick
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
3 Honors – Somesuch/Anonymous Content
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards”
3 Honors – Tool
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love”
2 Honors – Blink
Advertising Excellence/International – John Lewis “Buster the Boxer”
Advertising Excellence/International – Paralympics “We’re The Superhumans”
2 Honors – Doomsday
Original Music – Nike and Brand Jordan “We The People”
Next/Branded Content – Nike and Brand Jordan “We The People”
2 Honors – PRETTYBIRD
Advertising Excellence/Campaign – Nike “Nike Unlimited Stories: Unlimited Youth; Unlimited Will; Unlimited Courage”
Music Video – Coldplay “Up & Up”
2 Honors – Station Film
Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
Next/Viral/Web Film – Motion Poems “How You Raise A Black Child”
1 Honor
Buck
BULLITT
Caviar
Corner Shop
Exit Films, XYZ Studios
Fallkland Road
Flare Productions, Airbag Productions
Goodstory Films, C41 Media
Here Be Dragons
Hey Baby Films
Humble
Hungry Man
ICONOCLAST
Imperial Woodpecker
Joia Studio
Milk (VR)
Mill+
m ss ng p eces
Park Pictures
Pet Gorilla
Public Record
Pulse Films
Sanctuary Content
Saville Productions
Superprime
Ways & Means
Wild
Directors On Honored Work
5 Honors – David Shane
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Humor – Avocados From Mexico “Secret Society”
Humor – ESPN “Utensils”
Next/Branded Content – The Atlantic “Typecast”
5 Honors – Henry-Alex Rubin
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Next/Cause Marketing – Sandy Hook Promise “Evan”
4 Honors – Spike Jonze
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
3 Honors – Martin de Thurah
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Production Design – Playstation “The King”
3 Honors – Ringan Ledwidge
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
3 Honors – Daniel Wolfe
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards”
3 Honors – Floyd Russ
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love”
2 Honors – HENCHO EN 72
Design – Google “Year In Search 2016”
Editorial – Google “Year In Search 2016”
2 Honors – Hiro Murai
Original Music – Nike and Brand Jordan “We The People”
Next/Branded Content – Nike and Brand Jordan “We The People”
2 Honors – Dougal Wilson
Advertising Excellence/International – John Lewis “Buster the Boxer”
Advertising Excellence/International – Paralympics “We’re The Superhumans”
1 Honor
Martin Bell
David Bell
Kristopher Belman
Sam Brown
Sam Cadman
Nathan Caswell, Jeremiah Zagar, Khyber Jones
Mike Daly
Sam Esmail
Romain Gavras
Josh Greenbaum
Zachary Heinzerling
Warner Herzog
Vania Heymann
Mai Iskander
Miles Jay
Damian Kulash
Dorian Lebherz, Daniel Titz
Carlo Luetto
Max Malkin
Zak Marx
Eugen Merher
Josh Morse
Sandro Miller
Hank Perlman
Seyi Peter-Thomas
Patricia Piccinini
Sam Pilling
Gina Prince-Bythewood
Ben Quinn
Reza Rasoli
Mark Romanek
Ray Tintori, Gabe Spitzer
Malik Vitthal
Cole Webley
Agencies On Honored Work
7 Honors – BBDO New York
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Public Service Announcement – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Sound Design – Pedigree “Dark To Light”
Next/Cause Marketing – Sandy Hook Promise “Evan”
Next/Social – Lowe’s “In A Snap”
5 Honors – Wieden+Kennedy
Advertising Excellence/Campaign – “Unlimited You: Unlimited Courage, Unlimited Youth and Unlimited Will”
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Original Music – Nike and Jordan Brand “We The People”
Next/Branded Content – Nike and Jordan Brand “We The People”
Next/Branded Content – The Atlantic “Typecast”
5 Honors – Droga5
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards
4 Honors – Framework
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
4 Honors – McCann
Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
Next/Experiential – Lockheed Martin “The Field Trip To Mars”
Next/Innovation – Lockheed Martin “The Field Trip To Mars”
Most Next – Lockheed Martin “The Field Trip To Mars”
3 Honors – R/GA
Next/Website – Google “Through The Dark”
Next/Experiential – “NIKEiD VR Studio”
Next/Experiential –Live Events/Broadcast – The Ad Council “Fans of Love”
3 Honors – Venables, Bell & Partners
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
2 Honors – 180LA
Cause – Expedia “Dream Adventures”
Next/Integrated Campaign – Boost Mobile “Boost Your Voice”
2 Honors – 72andSunny
Design – Google “Year In Search 2016”
Editorial – Google “Year In Search 2016”
2 Honors – MullenLowe
Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
Cause – JetBlue “FlyBabies”
2 Honors – Forsman & Bodenfors
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – SK-II “Marriage Market Takeover”
1 Honor
4 Creative
180LA
adam&eve
Anomaly
Bartle Bogle Hegarty
Barton F. Graf
BBDO Melbourne
Brunner
CP+B
DAVID
DigitasLBi Chicago
Goodby, Silverstein & Partners
GSD&M
JOHN X HANNES
Oculus
Ogilvy
Pereira & O’Dell
Preacher
TBWA\Media Arts Lab
