A dental hygienist gives a shark a deep cleaning in this brand integration from Agency 2C Creative, which put a great white in the dentist’s chair for Crest and Discovery Channel’s Shark Week. The scenario was shot with a body double wearing a green suit and a shark helmet, who was later replaced by a CG shark thanks to 3D artists/compositors Andy Fernandez and Dmitri Zavyazkin, working in Maxon Cinema 4D. “The integration of the shark into the scene was a slow, deliberate process over a month involving some 40 hours of rendering for the final composited 10 shots, but the result was well worth it,” said 2C Design Director Luis Martinez in a prepared statement. Shark Week 2018 started yesterday and continues through next Sunday, July 29.

Credits

Discovery
Vice President, Branded Entertainment at Discovery Channel and Science Channel: Michael Eisenbaum
Sr. Manager, Ad Sales Marketing: Theresa Sun
Production Manager: Nettie Ferrara

Crest Agency
Director, Content Collective: Andrew Littell

2C
Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Live-Action Director/Creative Director: Brian Eloe
Senior Editor: Chris Volz
Design Director/ VFX Supervisor: Luis Martinez
Executive Producer/Design: Bob Cobb
3D Artist, Compositor & Color Correction: Dmitri Zavyazkin
3D Artist & Compositor: Andy Fernandez
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo

Collaborators
Director of Photography: Chuck Ozeas
Line Producer: Chris Stoerchle
Art Director: Greg Jackson
Sound Design / Mix: Cesar Haliwa