Spend a few minutes with David Placek, the head of Lexicon Branding in Sausalito, CA, and learn about how products get their names. Does Placek know what he’s talking about? Well, if you’ve ever reached for the Febreze, carried a BlackBerry or cleaned up with a Swiffer you’re already familiar with his work.
Promo: McMillions
Jan 14, 2020
Remember McDonald’s Monopoly? The promotional giveaway game where tiny Monopoly-themed tickets, some of them worth thousands of dollars or...