It’s a big weekend for TV viewing, with one of the most highly anticipated broadcasts of the year hitting the air this Sunday. That’s right, it’s time for Animal Planet’s Puppy Bowl. For this spot promoting the singular event, 2C Creative created a 3D stadium environment and built out a crowd of spectators from a handful of extras using Autodesk Maya, Maxon Cinema 4D and, for match-moving, Blackmagic Fusion. And, yes, of course the music is by Mötley Crüe. (The band pledged its fee to support animal rescue work.)

Credits:

Animal Planet
Vice President of Marketing: Pablo Pulido
Senior Producer: Nick Giattini
Director, Production: Lisa McKenna

2C
Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director/Live-Action Director: Brian Eloe
Creative Director: Marni Wagner
Design Director: Luis Martinez
Executive Producer, Graphics/Compositor: Bob Cobb
VFX Artist/Colorist: Dmitri Zavyazkin
3D Artist/Compositor: Akel Issa
Roto Artist: Adrian Dgerotxxo
Roto Artist: Luis Casteneda
Lead Editor: Jesus Martinez
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman

Collaborators
Director of Photography: Chuck Ozeas
Line Producer: Russell Katzman