Nobody watches the Super Bowl for relaxation. But that’s what William Halligan got. It was February 3, and Halligan, a 72-year-old dentist, was watching the game with his wife, nieces, and nephews at his vacation home in California. During a commercial break, the dull roar of the football stadium fell to a hush. There was Zoë Kravitz, perched on a platform in the wilderness, whispering about beer. Halligan found himself lulled into a momentary trance.