Something which caught my eye in the first announcement is that although IMAX established a $50 million USD production fund for VR content, only $4 million USD was spent — with just one VR title produced. Why is that? It’s no wonder folks aren’t drinking from your pipes if you fail to supply them with water, right? And if we have VR funds ready to be spent, VR creators chomping at the bit, and VR centers in need of content, then what’s the holdup?